So you have a website and you are looking for ways to get some traffic and thereby get some business.
Answer: internet marketing. Who would have thought that a website (pages on the internet) would benefit from internet marketing (marketing to people via the internet)? It's the best thing since the drive-thru was invented: selling people fast food without getting out of their car, verses selling people stuff on the internet while they are on the internet.
You've heard SEO was the most effective internet marketing method, but it takes months to see results and you need traffic now. You could start a Facebook page, but that's no guarantee you'll get the traffic you want to your page right now.
Solution: PPC (pay per click) advertising
What Is PPC?
PPC or Pay-Per-Click advertising is the process by which you are able to advertise your website online, targeting consumers by demographic, and driving that traffic to your site, paying only for actual advertising results – making the results statistically more cost-effective than traditional media.
Pay per click means you only pay every time somebody clicks your ad (and goes to your website). That means you only pay for results. Win!
You know them: they are the little ads on the side bar while you are on Facebook, the text on the side and top of Google trying to get you to click them instead of the results of your search, the banners around the YouTube videos you watch. Annoying sometimes (okay most of the time) – but haven't you, at some point, clicked one? People do. And they work. And no one had to hold a sign out on the corner and freeze to death.
PPC is one piece of a successful internet marketing campaign. Ultimately, SEO will get you the very best results (making you rank high enough on Google will get you traffic for those highly searched keywords, every time), and social media is an integral part of a successful web presence, but if you want immediate traffic and can't find the time to adjust your website to search engine criteria or manage a successful social media campaign, PPC works.
So What Are You Waiting For?
Pay Per Click advertising is alive, well, and here to stay. Getting direct, immediate traffic to your website will never go out of style. However trying it on your own can lead to epic failure (we hear that a lot from our clients). Give us a call or shoot us an email. In fact, check out our PPC services page. We can shoot you a full proposal of our services – just ask – and have you on your way to generating some real traffic to your site, and business to your business.